Marketing & Retail Executive

Position
Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life. Here, your ambition is supported by tailored learning opportunities, a stimulating and inclusive culture, and the resources you need to win—every day. Together, we shape the future of watchmaking and take on new challenges. Are you ready to make a difference with us?

YOUR MISSION
Within TAG Heuer Europe region, the Marketing & Retail Executive for the Swiss market will oversee the end-to-end retail experience, driving brand awareness, desirability, and sell-out across all channels. You will translate global brand strategies into high-impact local retail plans, combining 360° marketing, strategic client activations, and flawless visual merchandising (VM) standards across all points of sales.

Job responsibilities

Visual Merchandising & Retail Standards

• Store Appearance & Guidelines: Deliver and maintain world-class visual merchandising across all stores and POS, ensuring alignment with global guidelines and local market adaptations.
• Network Executions: Forecast, order, and implement seasonal animations, window displays, trade accessories, and PLV updates while managing VM material storage and budgets.
• Store Openings & Renovations: Support all relocations and refurbishment projects in coordination with HQ VM teams and local contractors.

Retail Activations, Events & Clienteling

• Annual Activation Plans: Build and execute an annual retail activation and event calendar to elevate the client experience and drive store traffic.
• Partnerships & Client Gifting: Identify and manage strategic local partnerships (e.g., lifestyle, sports, and automotive clubs) and client gifting.
• Performance Tracking: Monitor activation ROI, track retail KPIs, and lead reviews on competitor best practices.

360° Marketing, Digital & CRM

• Local Campaign Execution: Coordinate 360° marketing plans, launch campaigns, and seasonal consumer animations in collaboration with HQ.
• Digital & CRM Strategy: Drive the digital transformation locally by supporting online-to-offline traffic generation, deploying tailored CRM and clienteling initiatives.
• Media & PR Alignment: Ensure consistency across retail/e-retail content, media touchpoints, and public relations initiatives to maximize brand visibility and Share of Voice (SOV).

Business Intelligence & Budget Management

• Budget Ownership: Elaborate, monitor, and optimize marketing, event, media, and VM budgets.
• Market Insights: Analyze quantitative and qualitative brand performance, consumer behavior, and the competitive landscape to refine retail and trade strategies.

Profile

• Education: Master’s Degree in Marketing, Communication, Business Development, or related fields.
• Experience: 5+ years of experience in retail marketing in luxury retail environments.
• Languages: Fluent in English and French (written and spoken); German would be a plus.
• Technical Skills: Mastery of Word, Excel, PowerPoint; strong digital literacy.
• Key Competencies:

– Strong aesthetic sensibility with a deep understanding of luxury retail and watchmaking environments.

– Excellent project management, organizational, and analytical skills with a hands-on, entrepreneurial mindset.

– Great interpersonal, negotiation, and communication skills, with a collaborative team-player attitude.

– Agility and adaptability to thrive in a fast-paced, dynamic environment.

Additional information
Your benefits at TAG Heuer (non-exhaustive list):

• Flexible working hours, remote work options, and part-time arrangements (depending on role requirements)
• A minimum of 5 weeks’ vacation, additional bridge days off, and extra leave days granted due to the company’s closure between Christmas and New Year’s Day
• Sabbatical leave up to 6 months, with continued pension coverage
• Attractive monthly contribution toward health insurance and access to competitive pension and benefits plans
• Financial contribution toward public transportation passes and meal expenses
• Tailor-made onboarding program
• Career and development opportunities within the LVMH Group (internal training, mentoring, international mobility, and much more!)
• Exclusive discounts on selected TAG Heuer and LVMH products

As an EDGE Certified organization, we are committed to creating a fair, equitable, and inclusive environment for all employees. Our ambition is to set industry standards and inspire our teams through an inclusive culture where every voice is heard and valued.

Crafting Dreams Starts With Yours
At LVMH, people make the difference in the art of crafting dreams.

Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. 

Join us at LVMH, where your talent is at the heart of our collective successes.